GoWild, An App Created for Hunters and Outdoor Enthusiasts
Interview with GoWild Chief Marketing Officer, Jenn Callahan
In a world consumed by media of all forms, it is difficult to get away from, even if you wanted to. Research shows that more than “80 percent of families consume electronic media or social media as a major part of their daily routines and that over 99 percent of families in the U.S. regularly use some form of electronic media” (NWF).
That said, one could argue that combining media consumption with outdoor learning and community could actually help increase participation in outdoor activities. With the right approach, our devices can be utilized for good; to share our outdoor lifestyles and to learn from and encourage one another. That’s the kind of digital community GoWild has built.
In this episode, Ali Juten speaks with GoWild App Chief Marketing Officer, Jenn Callahan. GoWild is one of the fastest growing social media and activity tracking platforms for outdoors enthusiasts and truly is a space for hunters and outdoor enthusiasts to share their experiences, expertise, learn, and track their activity.
Jenn shares a little about the type of community you'll find in the app, as well as functionality, why it was started, and their partnerships with Garmin and National Wild Turkey Federation (NWTF).
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