4 Lessons Learned from the Outdoor Industry Insta-Trap

4 Lessons Learned from the Outdoor Industry Insta-Trap

So, what do I mean when I say the "Outdoor Industry Insta Trap"? I call it a trap because most outdoorsmen and women LOVE what they do. They fall in love with the outdoors, gain some traction and exposure on social media, and then think, hey, this should be my career...

Aiming to Inspire: Eva Shockey Hits the Mark

Aiming to Inspire: Eva Shockey Hits the Mark

It didn't take me long to finish reading Eva Shockey's new book, "Taking Aim". That's because I couldn't put it down. If you haven't heard of Eva, she is the daughter of famed hunter, Jim Shockey and cohost of Jim Shockey's Hunting Adventures. She was also the second woman ever to be featured on the cover of Field and Stream magazine, nearly thirty years after